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How to create an online course

Creating an online course is fairly easy. Creating a decent online course, one that generates sustainable revenue for years to come is still fairly easy, but it requires a decent amount of (totally doable) work.

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Create and sell online courses

Online courses are solely responsible for me going from a freelancer, only getting paid when I did client projects, to a product creator, getting paid even when I’m sleeping (or eating a vegan burrito). And, while they aren’t a money tree that requires zero work, they generate much more revenue than is possible doing 1-to-1 work with clients.

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How to create and sell an online course in WordPress: a step-by-step guide

For about $60/month you can own the platform your course uses, which lets you be in 100% control of what you do, how you sell it, what it looks like, and the overall customer experience. That’s worth it to me (instead of using a hosted platform) and I can cover my costs with only needing a single sale per month.

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My audio/video gear for creating online courses (and why I use it)

Much of my job now involves both audio and video. My courses all require recording a combination of myself and my screen, my books require 100s of interviews, and my podcasts obviously require crisp, clear audio. Even my software products have videos for support. I figured it could be useful to share both what gear […]

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Workshop to course

I want to share a simple way to test your big ideas, like a course or a web app, with a smaller idea first – like an online workshop. I’ve done this a bunch of times, and it’s worked quite well—not because it made all the money but because it was an excellent way to […]

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Behind the scenes of a timed online course launch

I’ve used MailChimp for a long time (watch my MailChimp tutorial here). At first, it was to help other folks use newsletters to drive revenue (when I was doing client work and web design). More recently, it’s what I’ve used to communicate and make a living. So I approached creating a MailChimp course with both […]

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Everything you wanted to know about creating a $300k+ online course

In part one I covered how I built my freelancing course, Creative Class. I also talk about software, my online course setup and what was involved in creating it here. It made $100k+ in the first 6 months. Then it did a LOT better… Now, with over 2,200 students, it’s grossed $400k in 18 months. It’s incurred $25,806 […]

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Everything you wanted to know about creating a $100k online course

I’m sick of hearing from friends that their online course costs more money to run than the revenue it’s generating. Or that they have to shut their course down because the ongoing fees are much higher than the price they charged members in the first place. Or that they want to create an online course, […]

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Freelancers make the best courses

Starting with client-work is the best and most natural progression to get the best head-start to create digital courses. Yet too many times people want to jump the gun. If you have an idea for a course, your first instinct might be to create that course, right? Sounds like a good next step? But it’s […]

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Define your “need to haves” vs “want to haves”

A lot of times we think we need to have everything in place to be ready for a digital product launch. All the systems, all the automations, all the processes—all polished and perfect. All ready before we hit “publish”. But most of the time, this isn’t the case. In fact, most of the time, this […]

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