Behind the scenes

Much of my job now involves both audio and video. My courses all require recording a combination of myself and my screen, my books require 100s of interviews, and my podcasts obviously require crisp, clear audio. Even my software products have videos for support. I figured it could be useful to share both what gear…

I’ve used MailChimp for a long time (watch my MailChimp tutorial here). At first, it was to help other folks use newsletters to drive revenue (when I was doing client work and web design). More recently, it’s what I’ve used to communicate and make a living. So I approached creating a MailChimp course with both…

If you want to create something for money, there’s an easy framework for quickly figuring out all the decisions you need to make in order to go from start to finish: Who it’s specifically for. What the intended outcome is. That’s it. Those two points can guide your development plan, your launch strategy, your content…